Middle aged men, our fathers, brothers, sons and friends, are among the least likely to seek help when struggling with mental health issues and often have limited support networks. Coupled together with the negative societal perceptions about mental health and suicide, many men are discouraged from pursuing much needed help. The Keep Him Here campaign focuses on empowering the social networks of middle aged men (their significant others, families and friends) to take action.
The campaign uses an image of a coffee cup as a common theme to highlight the need to normalize conversations about suicide and mental health issues, as Albertans frequently gather and talk about their lives over a cup of coffee. The coffee cup links campaigns resources to the key message, “start the conversation”. The hope is that we can talk about suicide with our loved one like any other important health issue.
811 (Across Alberta)